We built a real automated accounting firm — KoruAi — and proved it with real clients. Now we hand you the same brain. Not theory. We already built it.
Proof, not theory
Most think they are. They're not. SOPs live in someone's head. Roles are vague. Workflow is reactive.
But here's the part nobody's saying out loud: the software you pay for to paper over that chaos is about to be absorbed. The bolt-on tier — the glue apps wrapped around an API — gets superseded the moment AI can call that API and build the workflow itself.
A feature request to Xero takes a roadmap and a year. A feature request to your firm's AI takes a sentence.
How it works
There's a way in at every level. Start with the roadmap. Step up to the workshop. Then build for real.
We hand you the brain and walk you through step one — live. You'll leave knowing exactly how an automated firm gets built, and able to have a go yourself. Or you get back to running your firm, and we build it for you.
Self-serve · Build it yourself Join the workshopThe parts only you can build — roles, SOPs, workflow planning, annual plan. We coach you through it. Eight sessions over four months. This is mandatory. Not because we're difficult. Because it's the only way the automation holds.
4 months · 8 sessionsOur team builds the full technical stack and deploys it into your practice. FYI automation, Xero + XPM workflow, AI-Brain, KPI dashboards. You don't touch the tools. We handle it.
Done for youAfter go-live, we stay. New automations as the firm grows. AI updates. Continuous improvement. The system keeps getting better without you having to think about it.
Monthly · Keeps evolving"The technology only works when the firm is ready to receive it. We make sure it is."
Live firm — KoruAi
We built theautomatedfirm model inside KoruAi — a real accounting firm with real clients. Every automation we ship is proven there first.
The KoruAi jobs board — every GST job, every state, staff and due dates visible live (client names shown here are illustrative)
Green — AI drives it end to end. Orange — your team reviews it and hits file. That's the human element, and it never goes away.
What's inside the 70%
"AI handled the speed; real accountants made sure it was right — and gave me my selling day back."
The apps, not just the engine
Reviewer PWA — swipe through proposals from a phone (client names shown here are illustrative)
Client app — receipts, monthly report, and query messaging in one place (illustrative)
The onboarding problem
Onboarding a new client is one of the biggest time-sinks in any firm — chasing IRD numbers, setting up practice management by hand, hunting down the old accountant, hoping nothing gets missed. It shouldn't take days. Here, it's one form. Here's exactly what happens the moment they hit submit.
Beyond KoruAi
theautomatedfirm's self-serve build is already live with firms in the South Island, North Island, and New South Wales — ranging from single-partner practices to seven-partner firms. Same brain, same real XPM data, managed live in their own firm.
An Annual Accounts board from one of these firms — their own jobs, their own XPM data (client names shown here are illustrative)
Real clients, real results
Don't take our word for it. The GST returns just happen. The financials just happen. That's what an accounting firm is meant to feel like — here's what that's like from the other side.
"AI handled the speed; real accountants made sure it was right — and gave me my selling day back."
"I worried automation would make me less hands-on. It's the opposite — my end-of-year is done the moment the financial year closes."
"This is the firm running itself — for the people who used to chase it."
The stack you switch off
Most firms bolt on a stack of glue apps — each one a UI wrapped around an API. The brain calls those APIs directly and builds the workflow itself. The wrappers have no reason to exist.
What firms bolt on today
Absorbed into the brain
One brain.
Your systems of record stay. Xero, XPM and the IRD gateway hold your data and your rails — the brain calls them. Only the glue tier disappears.
Your team, levelled up
The fear is that automation makes your team redundant. It doesn't. It changes what they do.
Today they do the work and coordinate the workflow — chasing, allocating, filing. Tomorrow the brain does that, and surfaces the work ready. Your people review it. That's the billable, professional, judgment act — not idle watching. They get more effective, not redundant.
More than a third of the work isn't reduced — it's lifted. From doing to reviewing.
For firms
This is for you if
— This isn't for you if
"If you're sceptical, you'll talk yourself out of it. That's fine — this isn't for you."
The AI manual
A map of the automated firm — the seven phases, the bolt-ons that disappear at each one, and the brain that replaces them. The manual you read to see exactly how a firm like yours runs itself.
No call. No pitch. Just the map.
Straight answers
Still weighing it up? Read the roadmap — it answers the rest. Get the AI-Ready Firm Roadmap
No pitch. No call to book. Start where you like — read the roadmap, or step into the workshop.
Roadmap is free · Workshop $899 · Foundation from $12,000 + GST · Implementation scoped · Ongoing from $2,500/month